JIS News

Authentic Jamaican and Caribbean foods attracted significant attention at the recent 53rd International Summer Fancy Food Show at the Jacob K. Javits Convention Center in Midtown Manhattan.
The three day event (July 8-10), which showcased over 100 products from the Caribbean region and thousands more from around the world, was hailed as a step in the right direction by Jamaica’s Consul General to New York, Dr. Basil K. Bryan, who led a tour of the popular Caribbean Pavilion during the second day of the show.
“The very favourable response to the Caribbean Pavilion is a clear indication that the cuisine continues to gain international recognition to go along with our music and sports,” Dr. Bryan said. Taiana Mora Ramis, Executive Director of the Caribbean Export Development Agency (CDEA), said that the agency is aware that visitors to the show have a very broad selection of products from which to sample and that the agency was pleased to be able to facilitate the 12 regional companies, “showcasing the taste and aroma of the Caribbean, which has now become a permanent part of the show.” Natalie Grandison of Jamaica Trade and Invest (JAMPRO) noted that the positive response to the pavilion could be attributed to the Corporation’s ongoing efforts to market Jamaica’s products globally.
“We did some ground work and followed up with a targeted group of buyers and that seems to be paying off here,” Ms. Grandison said optimistically. This year’s show featured 12 companies with all the flavours of the Caribbean in the Caribbean Pavilion, which has become a permanent part of the seasonal show.
The Caribbean Pavilion was made possible in part through the support of the Caribbean Export Development Agency, established in 1996 to provide quality trade development and trade promotion services in an effort to increase the competitiveness of Caribbean companies through effective programme execution and strategic partnerships.

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