JIS News

Jamaican coffee, renowned for its flavour and taste will be highlighted at a ‘Pot-O-Coffee’ festival to be staged on Saturday, November 18, in Cedar Valley, St. Thomas.
The one-day event, organised by the Cedar Valley Development Area Committee, is one of several activities being planned by the committee for Youth and Community Month (November).
Latoya Mullings, Community Development Officer at the Social Development Commission (SDC) in St. Thomas, told JIS News that the main purpose of the festival was to promote unity among Cedar Valley residents and to highlight the community’s involvement in coffee production.
“We know that Cedar Valley plays a very important role in the Blue Mountain coffee trade, and we thought it fit that this festival should be held as part of community month,” she said.
The Cedar Valley district is located at the foothills of the Blue Mountain in St. Thomas. Quality Assurance Manager at the Coffee Industry Board (CIB), Hervin Willis told JIS News that Jamaica’s Blue Mountain Coffee remains one of the most sought after coffee brands.
“As a matter of fact, you can’t adequately fulfil the enormous demand for Blue Mountain Coffee and as a result of that, a lot of inferior brands are being misrepresented as Blue Mountain or bear the name of Jamaica, so unsuspecting consumers will think they are purchasing Jamaica’s premium brand,” he said.
He noted that the Blue Mountain coffee has been registered in many countries to protect the name. “However, some countries are resisting this effort but we are still pursuing this so as to afford us the best and widest protection possible,” he added.