JIS News

Story Highlights

  • Newly elected President of the Jamaica Exporters’ Association (JEA), Michelle Chong, is encouraging exporters to capitalise on opportunities in the creative industry to increase earnings.
  • “We are in a new era and we don’t have to stick to the script,” she said, noting that Brand Jamaica is an attractive product on the international market.
  • Miss Chong said that the JEA will be implementing a five-year plan for the development of the export sector. This will include staging a series of workshops, among other development sessions.

Newly elected President of the Jamaica Exporters’ Association (JEA), Michelle Chong, is encouraging exporters to capitalise on opportunities in the creative industry to increase earnings.

Miss Chong, who spoke to JIS News at the recent media launch of Expo Jamaica 2016 at the Jamaica Pegasus Hotel, New Kingston, said there are unique elements in the Jamaican culture, such as dancing or acting that, if properly marketed, could boost foreign exchange earnings.

“We are in a new era and we don’t have to stick to the script,” she said, noting that Brand Jamaica is an attractive product on the international market.

“People in the Diaspora should also get on board. If you know a young person with a talent or product/service, recommend the person and/or help them to market themselves overseas. Your input will create networks and future business opportunities, which will boost foreign exchange,” Miss Chong added.

The JEA President is encouraging players in the creative industry to package their services and seek the necessary advice to make their product internationally ready.

“Visit the JEA website for information on how to become a member. Our team of experts will point you in the right direction, guide you in getting the required paperwork done and get the product internationally certified or registered,” she pointed out.

Miss Chong said that the JEA will be implementing a five-year plan for the development of the export sector. This will include staging a series of workshops, among other development sessions.

She is urging persons to make use of these sessions as well as the services provided by the JEA for the development of the export industry.