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Minister of State in the Ministry of Education, Youth and Culture, Dr. Donald Rhodd has called on the local media to develop partnerships with the Government to advance education for all Jamaicans.
Dr. Rhodd, who was speaking yesterday (December 12) at a seminar hosted by the Creative Production and Training Centre (CPTC), and United Nations Educational, Scientific and Cultural Organization (UNESCO) at the Courtleigh Hotel in Kingston, told members of the press that “it is time that you become a major stakeholder in promoting and advancing the education for all agenda”.
The seminar was held under the theme, ‘Building Education for All (EFA) Capacities Among Jamaican Media Practitioners’.
“Education for all,” Dr. Rhodd said, “must mean relevant education for all, and when our children are spending so much time in front of a television or computer screen, we must become more proactive in deciding what is the content of the programmes which we view”.
Highlighting the fact that children were increasingly being influenced by the socialising effects of the media, particularly cable television and the Internet, the State Minister stressed that, “the time has come for us to sit down as a society, as a country, and as a region to create quality programmes which are entertaining, educational and culturally appropriate”.
He urged media houses to meet with the government to work on a new paradigm that for the media could mean additional business opportunities, more programmes, and more employment opportunities for media personnel.
Dr. Rhodd proposed that media houses could partner together, along with the CPTC, and the Caribbean Institute of Media and Communication (CARIMAC), selected entertainers and private sector, “to promote to the world what’s good about Jamaica in a major film and a series of television serials built around our many celebrities and cultural forms”.
“We have seen some of this done locally in the theatre. We now need to move these stories to the big screen and showcase this plethora of positive happenings and talent to the rest of the world,” the State Minister emphasised.