JIS News

Minister of Industry and Tourism, Aloun Ndombet Assamba has reiterated the government’s commitment to leverage the staging of the ICC Cricket World Cup 2007 to produce enterprise and business success for the country’s entrepreneurs.
She was speaking at the first in a series of sensitization sessions geared at generating awareness of the business opportunities to arise out of the event, which will be held in Jamaica.
The workshop, held recently at the Jamaica Conference Centre under the theme: ‘Maximising the Business Opportunities from Major Projects and Events’, was organized by JAMPRO, through Caribbean Business Opportunity Services (CBOS) and the Jamaica Business Development Centre (JBDC) under its sensitization drive, which targets micro, small and medium enterprises.
Minister Assamba noted that the Cricket World Cup (CWC) was expected to attract some 100,000 visitors for nearly two months, and would generate “intense and extensive media coverage that will transmit information to a potential global audience of two billion consumers”.
She maintained that this event “presents a window of opportunity to convert the exposure that will be derived into enterprise and more importantly into business success and profitability”.
She urged business interests to participate formally through the appropriate channels and mechanisms to link to the business aspects of the event.
In the meantime, Executive Director for Services at JAMPRO, Lisa Bell, noted that the investment and promotion agency, under its Legacy and Vision 2012 strategies, had developed a framework to ensure that Jamaican businesses and the entire society take full advantage of the occasion for economic growth well beyond the staging of the event.
Mrs. Bell pointed out that under Vision 2012, Jamaica is seeking to leverage the unique global profile of its participation in CWC 2007 to increase tourism revenue and linkages; increase foreign investments; foster a more competitive private sector; develop a fresh and compelling identity for business with diversified markets, and a consolidated creative industries sector. She disclosed that particular focus was to be placed on tourism, creative industries such as film, music, technology, design, fashion, sports and major events.
The workshops are geared towards producers of gift and craft, fashion and apparel, home accessories, specialty food, persons in the business of providing hospitality and persons, who want to become exposed to business opportunities.
The stakeholders include the Local Organizing Committee (LOC), Jamaica Intellectual Property Office (JIPO) and the Jamaica Chamber of Commerce (JCC), while sponsors for the workshop series are Cable and Wireless and the Private Sector Development Programme (PSDP).
The sensitization workshop series will continue in Montego Bay and central Jamaica in mid-March, with several others planned for the rest of the year.

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