Minister of Tourism, Hon. Edmund Bartlett, says the Jamaica Tourist Board (JTB) will be using social media and other promotional means to go after the 35 million strong African American market. Mr. Bartlett said that in addition to booking advertising spots in the mainstream media, extra effort will be made to target minority groups. "There is a vast African American...

Minister of Tourism, Hon. Edmund Bartlett, says Jamaica will be seeking to pursue farm tourism, which has a lucrative travel market worldwide. He noted that many tour operators have been pushing this market in various countries and that Jamaica is geographically poised to benefit from it. “The link between agriculture and tourism is something that we take very seriously and...

Minister of Tourism, Hon. Edmund Bartlett, is urging employers in the tourism industry to invest in their workers. In a recent interview with JIS News, Mr. Bartlett argued that pumping money into the development of human resource will benefit the entire industry. “The better we treat them well, the more we train them, the better will be the returns. It...

Tourism Minister, Hon. Edmund Bartlett, says the steady growth in the tourism sector will necessitate the construction of 10,000 additional rooms to accommodate visitors to the island. Speaking during an interview with JIS News, Minister Bartlett said the aim is to have about 30,000 rooms available in the sector by the end of 2020. “I think we need immediately 2,000...

The resort town of Port Antonio, in Portland, is on a priority list for development, says Tourism Minister, Hon. Edmund Bartlett. In an interview with JIS News following the recent Jamaica Product Exchange (JAPEX) tourism trade show at the Montego Bay Convention Centre in St. James, the Minister said he was aware of the town’s potential and was looking forward...

Minister of Tourism, Hon. Edmund Bartlett, says the country will be going all out to pursue further tourism growth in non-traditional markets, such as China and Eastern Europe. Speaking to JIS News following the recently concluded Jamaica Product Exchange (JAPEX) tourism trade show at the Montego Bay Convention Centre, in St. James, Mr. Bartlett said that while the sector has...

Minister of Tourism, Hon. Edmund Bartlett, says the country will be building on the lucrative health tourism market, and  the use of cannabis for medicinal purposes will be a major focal point. The Minister, who was speaking at the recent annual International Diabetes Conference at the Hyatt Ziva Hotel, Rose Hall, St. James, said research has shown that cannabis can...