11 Bold Ones to Benefit from Marketing Opportunity

Eleven young manufacturing companies have been selected for special marketing opportunities under Continental (National) Baking Company’s ‘The Bold Ones’ initiative.
The companies, which were selected from a field of 18, were presented today (May 19) at a breakfast meeting at the Knutsford Court Hotel, in St. Andrew. They are: Adducci Jamaican Cigars, AMG Packaging, Banyan Creations, Chocolate Dreams, Country House Products, Home Choice Enterprise, Pastry Passions, Spur Tree Spices, The Jerk Place and Restaurant, West Indies Gypsum and Yono Industries.
The ‘Bold 11’ will be part of the National Baking pavilion at Expo Jamaica 2010, scheduled for June 17 to 20 at the National Arena, in Kingston. The companies will also be showcased on the panels of National Baking’s fleet of trucks.

Chairman of Continental Baking Company, Gary Hendrickson (left), presents Latoya Lawrence of Banyan Creations Limited, with a plaque identifying her company as one of the ‘Bold Ones’. Eleven companies were honoured, today (May 19) by the baking company for being the ‘new champions of manufacturing’, during a ceremony at the Knutsford Court Hotel, in St. Andrew. Looking on is Executive Director of the Jamaica Manufacturers’ Association, Imega Breese McNab.

National Baking also plans to produce a television series on the 11 companies to show the planning, interaction with suppliers, diligence and hard work that goes into building a successful manufacturing business.

Principals of the ‘Bold 11’ companies, recognised by Continental Baking Company as the ‘new champions of manufacturing’, display their plaques as they pose with Chairman of Continental Baking Company, Mr. Gary Hendrickson (front row, third from right), during a ceremony at the Knutsford Court Hotel, today (May 19).

Speaking at the function, Chairman of Continental Baking, Gary Hendrickson, praised the entrepreneurs for introducing and promoting products that have been made in Jamaica, using mostly local resources, rather than sitting on their assets.
“The fact that we can proudly declare ‘made in Jamaica’ is what gives real meaning to this campaign,” he stated.
Mr. Hendrickson said the ‘Bold Ones’ programme aims to motivate Jamaicans to consider manufacturing as a viable business option and the solution to the country’s growth problem.
“There exists a notion in some quarters that the manufacturing industry is an informal exercise, another hustle. What our team encountered on our visits to these companies and their operations should more than dispel that notion. We found talented, skilled and competent persons resourcefully dealing with the challenges that operating in our prevailing climate presents,” he said.
Speaking on behalf of the recognised companies, Owner of Chocolate Dreams, Michelle Smith, thanked Continental Baking for showing interest in young companies and for introducing the ‘Bold Ones’ programme.
“Through your wisdom you are giving ‘The Bold Ones’ the opportunity to soar to new heights in a tremendously difficult economic environment,” she stated.