Jamaica Hosts Regional Conference on Intellectual Property in Sports

Story Highlights

  • Jamaica will host a two-day regional conference on the ‘Strategic Use of Intellectual Property in Sports’, at the Jamaica Conference Centre in
  • Minister of Culture, Gender, Entertainment and Sport, Hon. Olivia Grange, will deliver the keynote address at the opening ceremony at 9:00 a.m.
  • Director for Sports Policy Development in the Ministry of Culture, Gender, Entertainment and Sport, Suzette Ison, told JIS News that the conference will promote conversations on intellectual property rights in sport, the infringement of rights relating to sport, the sport marketing industry and athletes support framework.

Jamaica will host a two-day regional conference on the ‘Strategic Use of Intellectual Property in Sports’, at the Jamaica Conference Centre in downtown, Kingston, beginning on September 19.

The conference, organised by the Ministry of Culture, Gender, Entertainment and Sport, is being held in collaboration with the World Intellectual Property Organization (WIPO) and the Jamaica Intellectual Property Office (JIPO).

Minister of Culture, Gender, Entertainment and Sport, Hon. Olivia Grange, will deliver the keynote address at the opening ceremony at 9:00 a.m.

Other presenters will include President of the Jamaica Olympic Association, Christopher Samuda; Executive Director of JIPO, Lillyclaire Bellamy; Vice-President of the Calgary Flames of Canada, Mr. Jim Bagshaw; Head of the Caribbean Section, Regional Bureau for Latin America and the Caribbean and representative of WIPO, Carol Simpson; Head of Copyright and Content Affairs at the International Olympic Committee, Carlos Castro; and Jamaican Olympian, Veronica Campbell-Brown.

Director for Sports Policy Development in the Ministry of Culture, Gender, Entertainment and Sport, Suzette Ison, told JIS News that the conference will promote conversations on intellectual property rights in sport, the infringement of rights relating to sport, the sport marketing industry and athletes support framework.

The conference will also look at strategies for developing sponsorship and merchandising agreements, and how athletes’ support personnel and business advisors can manage their brand.

Miss Ison said the Ministry is seeking to enhance and leverage the sport component of brand Jamaica, listed as one of the priorities of the country’s National Sport Policy.

“As a country, we don’t want to be left behind with what is happening in sport and the economic benefits to be derived in sport. The Ministry is staging this conference as one of the activities that we believe will achieve the required outcomes,” she said.

The Director for Sport said that although a few Jamaican athletes have been benefitting from Sport, it does not necessarily mean that the country is benefitting.

“What we want to do is to be able to provide opportunities to facilitate discussions at this point, bringing all stakeholders together in the sport sector and talking about how we can make sport an important contributor to what we call brand Jamaica,” she added.

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