Country has Winning Formula for Tourism Product – JHTA President


President of the Jamaica Hotel and Tourist Association (JHTA), Godfrey Dyer, has said the country seemed to have found the winning formula for its tourism product, and was positioned to enjoy continued success as one of the world’s leading tourist destinations.
“We are well aware that in today’s competitive tourism market, you have to be more than a nice hotel on a nice beach. That is why we are steadily expanding the Jamaican product with a focus on four main brand values – beautiful design, distinct cultural identity, stimulation and excitement for guests, and genuine hospitality. We are fully committed to creating distinctive and unique experiences for each and every one of our guests,” he said.
The President was addressing the opening of the 15th Annual Jamaica Product Exchange (JAPEX) travel trade exposition at the Half Moon Conference Centre in Montego Bay on May 2.
Some 500 travel agents, tour operators and wholesalers from across the Americas as well as leaders in Jamaica’s tourism sector attended the ceremony, which marked the start of a three-day display, showcasing the country’s diverse attractions.
Mr. Dyer observed that already, 2004 was proving to be an excellent year for Jamaica’s tourism, with growth in arrivals not only from traditional markets such as the United States of America and Canada, but also from the United Kingdom, Europe, Latin America and the Caribbean.
“Direct and indirect employment generated by the industry is growing, and investment is growing in hotels, attractions and allied services. We are putting a lot of thought and action into differentiation of our product and fulfilling and exceeding guest expectations,” he said.
“I know that our guests will all be impressed with the destination as we are proud of it, and that we will all recommit ourselves to putting Jamaica first,” the JHTA President stressed.

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