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Jamaica to Target New Tourism Markets

Director of Tourism, Paul Pennicook, says Jamaica is not satisfied with arrivals from traditional and emerging markets, and will be targeting new territories to fully maximise its tourism potential. “For the Northern and Eastern European region, we have set our … Continued

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JTB to go after African American Market

Minister of Tourism, Hon. Edmund Bartlett, says the Jamaica Tourist Board (JTB) will be using social media and other promotional means to go after the 35 million strong African American market. Mr. Bartlett said that in addition to booking advertising … Continued

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Jamaica to Pursue Farm Tourism

Minister of Tourism, Hon. Edmund Bartlett, says Jamaica will be seeking to pursue farm tourism, which has a lucrative travel market worldwide. He noted that many tour operators have been pushing this market in various countries and that Jamaica is … Continued

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Invest in Tourism Workers – Bartlett

Minister of Tourism, Hon. Edmund Bartlett, is urging employers in the tourism industry to invest in their workers. In a recent interview with JIS News, Mr. Bartlett argued that pumping money into the development of human resource will benefit the … Continued

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